2018 Gartner Magic Quadrant for Multichannel Marketing Hubs

Gartner launched the inaugural Multichannel Marketing Hub (MMH) Magic Quadrant in 2018. Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company’s communications and messages to their audience across multiple channels. 

Seamless multichannel communication is a priority for today’s marketers to effectively listen, learn, and engage with the modern buyer and their high expectations. We believe Marketo was named a Leader due to the innovative multichannel qualities of the Marketo Engagement Platform. 

Marketo is recognized for powerful personalization capabilities through AI (artificial intelligence), automation for multi-channel marketing, extensive reporting and analytics capabilities, and seamless integrations with an ecosystem of hundreds of partners.

Download the Gartner Magic Quadrant to learn more about:

  • Market evaluation and analysis of over 20 multichannel marketing hub vendors
  • Key strengths and cautions for each vendor
  • Customer references highlighting real-life experiences with multi-channel marketing technologies


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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