Executive Summary—The Total Economic Impact™ of Bizible
Bizible commissioned Forrester Consulting to conduct a Total Economic Impact™ study and examine the potential return on investment enterprises may realize by implementing Bizible. The purpose of the study is to provide readers with a framework to evaluate the potential financial impact of Bizible on their organizations. To better understand the benefits, costs, and risks associated with a Bizible implementation, Forrester interviewed several customers with experience using Bizible’s multi-touch marketing attribution solution to measure the performance of their cross-channel marketing initiatives and campaigns throughout the sales cycle.
Download the Executive Summary for The Total Economic Impact™ of Bizible to learn key findings from the report, including:
- What marketing teams were able to accomplish using Bizible’s advanced multi-touch marketing measurement and insights solution
- ROI, payback period, and Total Benefits for Bizible customers
- The numbers on how Bizible increases marketing qualified leads while decreasing cost to improve marketing contribution to revenue