Analyst & Other Reports

The Rise of the Marketer: How Australia and New Zealand Marketing Leaders View the Future

In this new report by The Economist Intelligence Unit, a massive 74% of CMOs surveyed in Australia and New Zealand see the need for a new marketing structure in the next 3 to 5 years.

In this report you’ll learn more about how top local marketing leaders view the future of marketing - what their biggest challenges will be, what key skills they need to develop in their organizations, what their key areas of investment will be and which future trends will have the biggest impact.

Download this free report to learn how:

• Digital engagement is top of the skill building priorities for ANZ marketers

• Marketing role as a revenue driver will grow as it owns customer experience

• Customer acquisition will be the biggest challenge and key area of investment

• Real-time personalised mobile transactions will be the big trend to watch 

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