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Ask The CMO: Will Heineken USA's Newly Imported Brazilian CMO Be The Brand's Next 'Legendary' Leader?

Sold in 178 countries, Heineken is a global brand with a global marketing challenge: How do you create location-specific content while also telling a coherent brand story from Belgium to Burundi? Heineken U.S.A. CMO Nuno Teles grapples with that question—and its possible solutions—every day.

As part of a series called Ask the CMO, Mashable spoke with Nuno Teles, CMO of Heineken U.S.A., about how his brand:

Tracks consumer behaviors
Speaks to beer and cider drinkers around the globe
Creates bold, relevant messages—and why that's paramount to brand marketing

Download this article to get all the details and read the Q&A with Nuno Teles.