Whether implementing account-based marketing (ABM) for the first time, or looking to improve your current strategy, a rock-solid partnership between marketing and sales is fundamental. ABM requires communication, collaboration, and alignment between both teams to engage specific buying groups inside target accounts and generate greater revenue.
But how do you convince sales that doing so will result in higher win rates, larger deal sizes, and increased velocity? What's the magic formula for joining forces to create valuable and lifelong account-based experiences?
Access this cheat sheet to learn the five steps marketers can take to establish credibility and become one revenue team with sales.