Google Ads Integration: Optimize Ads Using Marketo Offline Conversion Data

Successful marketers today optimize their ad spend based on the outcomes they are trying to achieve. But if part of your marketing or sales process happens offline, you may be stuck optimizing your ads based on top-of-the funnel activities, like landing page conversions. This can be inefficient since only a small fraction of those people will eventually become sales opportunities or customers.

 

With the Marketo and Google Ads integration, you can view offline and other buyer stage conversion data from Marketo inside Google Ads, helping you to identify which keywords and ads drove a meaningful result, such as bringing you a paying customer.

Marketo Google Ads Integration Listing tile2
*
We will handle your contact details in line with our  Privacy Policy. If you prefer not to receive marketing emails from Marketo, you can opt-out of all marketing communications or customize your preferences here