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4 Steps to Developing a Winning Lead Scoring Model
By using lead scoring, marketing can determine whether prospects need to be fast-tracked to sales or whether they need to further develop the relationship with lead nurturing. However, in a recent survey of our customers, 43% listed lead qualification (including lead scoring) as the top challenge they face. Download this ebook to learn how to score your leads based on their fit, demographics, behaviors, propensity to buy, and more to help you ensure that you’re only passing qualified leads to your sales team.