Building Effective Landing Pages
Marketing studies have shown that 93% of B2B buyers begin their buying process using Internet search. So shouldn’t you be where the buyers are? It’s the B2B marketer’s job to educate the buyer in the early stages of the buying cycle. Learn to create compelling landing pages that prospects will want to research. This document tells you why landing pages are an important part of your online marketing campaigns and lists the top ten ways to use them to increase your conversion rates. Find out the best practices for designing landing pages, including which layout, templates and graphics to use.