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Marketo Cold Calling Aaron Ross
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Cold Calling 2.0

Excerpted from Aaron Ross’ new book, Build a Sales Machine, Cold Calling 2.0 explains how cold calling has evolved. Discover why old techniques are no longer effective and how cold calling 2.0 differs from past endeavors. Learn how to generate more qualified opportunities, create predictable pipeline source and produce more ROI. Take a look into Salesforce.com’s cold calling 2.0 story and learn how they refined and tested their processes to overcome their cold calling challenges.