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Creating Your Mobile Marketing Strategy

Your customers are using mobile as an integral part of their everyday lives, and as a marketer, you need to get on board. But, not every mobile marketing activity will make sense for your particular business, so you need to diligently think through your options.

For your mobile marketing channels, you might consider:

  • Responsive web, email, and landing page design
  • Native Mobile apps
  • SMS and MMS messaging.

Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.