Expanding Horizons: Marketing to New Segments or Verticals

One way businesses can reach their goal to grow revenue is by taking their solution to a new market—through new segments or verticals. However, this strategy poses unique challenges as you begin targeting audiences in an unfamiliar terrain. To do this successfully, marketers must use a strategic approach to target their new audience.

Download this ebook to learn how to:

• Understand the state of the business
• Identify your personas
• Jumpstart your demand engine
• Build sales support