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Health Insurance Plans’ Guide to Consumer Marketing: Developing Digital Marketing Strategies to Secure Engagement and Loyalty
The American healthcare landscape is shifting: individual health plans now make up 40% of the health insurance market—a major increase from the 10% they represented before the Affordable Care Act (ACA) was implemented. The ACA has opened new opportunities to healthcare consumers, who are taking a more proactive role in shopping for and selecting their own health plans. For health plans to succeed in this new marketplace, they need to adopt engagement strategies like a consumer brand and put the shopper at the center of their marketing strategies.
Download this ebook to learn how to implement more robust digital marketing strategies that engage healthcare consumers, including:
- Marketing in a multi-channel world
- HIPAA compliance and healthcare marketing
- Building campaigns for acquisition and enrollment
- Building member loyalty
- Measurement and analysis