If you're a Software-as-a-Service (Saas) provider, it's likely that you're using either freemiums or free trials to introduce users to your product, even before they've invested in a purchase. But success hinges upon converting those users into paying customers.
Marketing automation is the key to those conversions — it allows SaaS providers to find out how their product is being used, so that they can effectively engage prospective customers and nurture them until they're ready to buy. But not all marketing automation systems are created equal.
Download this ebook to learn:
- Why freemium and free trial providers must become expert nurturers
- How marketing automation removes roadblocks to accelerate customer acquisition
- The top 5 reasons that Marketo is the best marketing automation option for SaaS providers