Stay Inside the Lines: Digital Ad Design and Specifications

Each company’s needs differ when it comes to digital ads. Some companies require the creation of a lot of ads, while others might have just a few. Some dabble primarily in video ads, while others only find value in static ads. Whatever your company’s situation, it’s a good idea to follow some common best practices when it comes to effective ad design and understand the parameters and specifications required for various ad networks and websites.

Download this ebook to learn the best practices for digital ad design and specifications, including:

  • Following border requirements
  • Avoiding computer simulations
  • Finding the text/image balance
  • Using images that are worth it
  • Creating fallback images
  • Varying the brand visuals
  • Consistency
  • Ad network specifications
  • Device optimization

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