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Testing and Optimization for Lead Generation

When it comes to lead generation, the more you test, the more you know. You can’t optimize your lead generation unless you test it first. But many marketers don’t know where to start with testing—you need a clear plan of attack.

Download this ebook to find out:

  • What to test in your lead generation campaigns
  • How A/B testing and multivariate testing differ, and when to use which
  • How to use the 5 step testing process
  • The importance of isolating variables, identifying controls, and drawing appropriate conclusions

Want to learn more about lead generation? Check out The Definitive Guide to Lead Generation.