Today's consumers consult multiple touchpoints along their path to purchase—seeking out reviews, peer references, online coupons, and price comparisons. This changing landscape and drastic shift toward digital marketing has created a challenge that marketers need to meet head-on and address with a shift in marketing strategy. One aspect to consider is how this impacts your budgeting process.
For many marketers, especially those with large budgets, planning your marketing budget is a complex but necessary part of the job.
Download this ebook to learn:
- The role each channel plays in your overall digital marketing plan
- What factors to consider when planning your budget
- Investment and budgeting best practices