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The Student Journey

Today’s collegiate environment is competitive, dynamic, and subject to the self-directed student journey. Higher education institutions today need to address one challenging question: How do we grow student enrollment in this landscape? The solution lies in engaging students at every step of their journey.



By communicating effectively and efficiently with prospective and current students, as well as with alumni, higher ed institutions can remain competitive.

Download this ebook by Fathom to learn how the right marketing automation platform can engage, retain and advance students beyond their college years.