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What Is Lead Nurturing?

Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. It creates automated, ongoing communication with your potential buyer throughout the sales cycle and beyond—maximizing results and revenue for your organization.

Due to sophisticated technology like marketing automation, modern day lead nurturing is personalized, adaptive, and can listen and react to buyer behavior in real-time. Modern lead nurturing enables you to listen and respond to buyers on multiple channels—not just email.

Download this ebook to learn about:

  • Why your business needs lead nurturing
  • The difference between drip marketing and lead nurturing
  • Four elements of engaging lead nurturing