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Driving Buyer Engagement with Social Marketing
Social media is one of the most powerful ways to reach and engage with your buyers today.
Because of its near-universal use, social media is one of the most effective (and perhaps cost-effective) channels to connect with your audience. In this class, you’ll learn about planning and strategizing your social marketing and ways you can integrate it into your current Marketo activities. You’ll also learn best practices for managing your social media presence with Marketo on platforms like Facebook, Twitter, Google, and others. Additionally, you’ll learn how to use social marketing features of Marketo, and ways to report on the impact of your social marketing initiatives.
Ways to attend
Marketers with experience in Marketo who want to leverage social media as a marketing platform
- Define social marketing
- Manage your social media presence with Marketo
- Use Marketo social marketing features
- Report on the impact of your social marketing
Hands-on exercises and demonstrations help you gain in-class practice engaging buyers through social marketing. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.
Suggested follow-on courses
- Using Marketo Analytics
- Using Attribution Models
- Engaging Visitors through Web Personalization