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Engaging Visitors through Web Personalization

Overview

Using Marketo Web Personalization, you can deliver personal, relevant experiences to your visitors, tailoring your website to meet individual visitor needs while helping you drive conversions. In this class, you’ll learn how Marketo enables web personalization, and how to create audience segments based on demographic, firmographic, and behavioral data. You’ll also learn how to build different types of web personalization campaigns available in Marketo, and how to measure the impact of your web personalization marketing initiatives.

Duration

½ day

Ways to attend

Instructor-led virtual

Best for

Marketers with experience in Marketo who want to engage web visitors with personalized experiences

Cost

$375 USD

Learn to

Define web personalization
Navigate the Marketo Web Personalization app
Manage your user settings and edit your regions
Create audience segments
Identify the different types of web personalization campaigns available
View people and organizations in web personalization
Test and optimize web personalization campaigns
Measure web personalization success
View content analytics

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice in using Marketo Web Personalization to develop web personalization campaigns. Take-home guides help extend your learning beyond the class as you apply what you have learned back in your job.

Suggested follow-on courses

Using Marketo Analytics
Using Attribution Models