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Marketo Fundamentals
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Marketo Core Concepts

Overview

In Marketo Core Concepts, you’ll learn how to use the core features of Marketo to attract and engage customers. In this two-day hands-on course, we will teach you how to automate your marketing efforts through batch and trigger email campaigns, nurture campaigns, and marketing programs that deliver personalized messages based on defined behaviors, captured audience data, and specific activities. You’ll also gain experience in running reports to analyze your marketing efforts. 

Duration

2 days

Ways to attend

Instructor-led classroom, instructor-led virtual

Best For

Marketo Core Concepts is best for marketing managers and marketing practitioners who are beginners with Marketo or who are new to digital marketing automation. Prior knowledge of Marketo is helpful, but not necessary.

Cost

$1500 USD

 

 

Learn to

  • Upload names to a database
  • Send a batch email to a targeted list
  • Send a responsive or triggered email
  • Send a triggered email for access to gated content
  • Create landing pages that include forms and links
  • Use elements from the Marketo Design Studio
  • Execute a basic drip nurture campaign
  • Execute a basic triggered nurture campaign
  • Analyze and report on your marketing efforts

Hands-on exercises

Hands-on exercises and demonstrations help you gain in-class practice using the core concepts of Marketo. Take-home exercise guides help extend your learning beyond the class as you apply what you have learned back in your job.                              

Suggested follow-on courses

  • Building Programs and Campaigns
  • Building Engagement Programs
  • Customizing Creative Assets
  • Optimizing Email Deliverability
  • Using Attribution Models