Marketo Certified Associate

Earn the Marketo Certified Associate credential

  • The Marketo Certified Associate (MCA) exam assesses a candidate’s skills and knowledge in digital marketing automation and basic email marketing in Marketo (email send programs, A/B testing, email personalization, basic forms and landing pages, and events and webinars built from cloned templates). 
  • The MCA credential certifies that its holder has the requisite knowledge, skills, and ability to successfully set up basic email marketing initiatives according to best practices, and report on program success.

Benefits of Marketo Certification

  • Certificate of achievement
  • Digital badge credential 
  • Stand out on Marketo Career Connect by showing off your certification to prospective employers. 
  • Globally recognized official designation and badge
  • Membership in the exclusive Marketo Certification LinkedIn group

About the exam

  • Approximately 60 questions
  • Duration: 90 minutes
  • The Marketo Certified Associate minimum passing score is 76% 
  • Exams are scored based on the number of correct answers divided by the total number of questions
  • Exams are proctored by Kryterion online
  • Before taking the exam, candidates must agree to the Marketo Certification Agreement


To increase your chances of success, Marketo recommends a combination of:

  • Introductory-level knowledge of marketing automation
  • Three to six months of general marketing experience
  • A minimum of three months (200 to 400 hours) hands-on experience developing and implementing marketing programs using Marketo
  • Conceptual knowledge and understanding of the business context of marketing automation, and hands-on experience using Marketo
  • Participation in on-the-job-training, or training within an academic program or through Marketo University


Marketo provides the following resources to help you prepare for the exam:

Prepare for the exam

Review our comprehensive Marketo Certified Associate Study Guide to learn everything you need to know to be ready to get certified, including:

  • Sample questions
  • Glossary

Pay for the exam
Each Marketo Certified Associate exam costs $95 USD, whether you’re taking it for the first time or retaking it because you didn’t pass the first time.

Schedule an exam
Go to Webassessor to create an account and register to take the exam.

Establish your knowledge and proficiency in Marketo’s core fundamentals