Preparing for the Certified Expert Exam
is your key to success
To help you get ready for the exam, be sure you have completed the tasks below
on your own, in a real-world situation.
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Tips to Prepare for the Exam
- Review the exam topic list
- Familiarize yourself with MCE Sample Questions
- Enroll in the Marketo MCE Prep Course
- Review the Additional Study Aid Resources
Additional Study Aid Resources
Program Fundamentals
- Understanding Programs
- Smart Campaign Checklist
- Understanding Smart Campaigns
- Create a New Smart Campaign
- Understanding Email Programs
- Understanding Event Programs
- Understanding Engagement Programs
Targeting and Personalization
Analytics and Reporting
- Basic Reporting
- Report Types
- Manage Report Subscriptions
- Filter People In a Report With a Smart List
Lead Management
Implementation and Operations
- The Definitive Guide to Marketing Automation
- Blog Email Marketing vs. Marketing Automation – Marketo
- Understanding Email Event Logging
- Make an Email Operational
- Forms
- Understanding Local Assets in a Program
You can find additional content to help you prepare in Marketo Nation Community and Marketo University.