Marketo Certified Expert Exam Preparation

Tips to Prepare for the Exam

• Review the exam topic list
• Familiarize yourself with MCE Sample Questions
• Enroll in the Marketo MCE Prep Course
• Review the Additional Study Aid Resources

Additional Study Aid Resources

Program Fundamentals

• Understanding Programs
• Smart Campaign Checklist
• Understanding Smart Campaigns
• Create a New Smart Campaign
• Understanding Email Programs
• Understanding Event Programs
• Understanding Engagement Programs

Targeting and Personalization

• Understanding Dynamic Content
• Best Practices for Smart Lists
• Tokens Overview

Analytics and Reporting

• Basic Reporting
• Report Types
• Manage Report Subscriptions
• Filter People In a Report With a Smart List

Lead Management

• Definitive Guide to Lead Scoring
• Simple Scoring
• Change Score
• Using the Person Detail Page

Implementation and Operations

• The Definitive Guide to Marketing Automation
• Blog Email Marketing vs. Marketing Automation – Marketo
• Understanding Email Event Logging
• Make an Email Operational
• Forms
• Understanding Local Assets in a Program

You can find additional content to help you prepare in Marketo Nation Community and Marketo University.