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Marketo University

Cross-Channel Marketing

Deliver personalized messages across channels

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Deliver a personal and relevant experience to each website visitor based on who they are and what they do. Learn about segmenting and targeting your website visitors to create more tailored, meaningful, and engaging experiences.

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Watch how to connect Marketo to several of our digital advertising LaunchPoint partners.

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View steps for creating Web Personalization campaigns in Marketo.

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Check what you’ve learned about Web Personalization.

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With the inundation of technology today, mobile marketing is one of the most imperative strategies to employ. Learn how to develop relationships with your buyers by creating real-time and personal connections through the convenience of mobile devices.

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Watch how to create buyer personas, set KPIs, determine your communication cadence, use Marketo’s Marketing Calendar, and more to improve your mobile marketing strategy.

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Follow this link to learn more about mobile marketing.

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Check what you’ve learned about integrating mobile marketing into your marketing strategy.

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Is your website getting lost in hundreds of search results? Learn how to increase your brand visibility by improving your SEO and PPC strategies.

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Watch how to implement steps for success to create beneficial SEO and PPC strategies.

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Follow this link to learn more about SEO.

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Check what you’ve learned about optimizing your SEO and PPC efforts.

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