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Marketo University

Email Marketing

Engage your audience with personalized emails at scale

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Get ready to engage your customers as individuals in your email marketing. Learn to deliver compelling messages relevant to your audience and measure the ROI of your email campaigns.

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Watch along to see how to create, manage, and track a scheduled email program.

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Build your email program by following these steps.

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Check what you’ve learned about building a scheduled email campaign.

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Engage with prospects and customers in a cost-effective way using personalized email newsletters.

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Watch along to see how to create a personalized newsletter email program in Marketo.

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Follow the steps to personalize an email using tokens.

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Check what you’ve learned about creating a personalized newsletter email program.

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Gating some of your best content as a content marketing strategy will help you to generate leads and learn which of your visitors is serious. Learn about gated content, how it works, and steps for success.

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Watch how to set up and track a gated content email program in Marketo.

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Create a landing page with a form by following the steps.

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Check what you’ve learned about building a gated content email program.

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Marketo's built-in A/B testing features can help you make data-driven decisions to improve the effectiveness of your emails by testing things like subject lines, day of week and time of day, "from" address, and more. Lean about using email A/B testing in Marketo to help improve email performance.

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Watch how to create an email A/B test in Marketo.

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View steps for adding an A/B test to an email in Marketo.

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Check what you’ve learned about email A/B testing in Marketo.

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Leverage in-person engagement in your event marketing programs to build relationships, generate goodwill, and earn the trust of prospective buyers and customers.

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Watch step-by-step how to create a trade show event program that is based on a pre-built program in Marketo.

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Follow the link to create your own event program in Marketo.

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Check what you’ve learned about creating an event program.

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Ready to run a webinar as part of your marketing activities? Learn how webinars work with Marketo and its LaunchPoint webinar partners.

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Watch step-by-step how to create a webinar and manage it from Marketo.

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Follow the link to create your event program using any of the LaunchPoint webinar partners.

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Check what you’ve learned about creating and running a webinar in Marketo.

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With lead nurturing, you can listen to the needs of individuals and respond with relevant content throughout their unique buyer journey. Learn about nurture programs, how they work, and steps for success.

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Watch how to set up a lead nurture program in Marketo.

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Build your nurture program by following these steps.

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Check what you’ve learned about nurture programs.

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Delivering relevant content is one of the most important ideas in marketing. Learn how to utilize Marketo ContentAI and how to apply dynamic content when working with Marketo.

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Watch how to use ContentAI and how to use dynamic content to create highly specific, personalized displays in your emails.

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Follow these steps to use dynamic content in an email.

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Check what you’ve learned about dynamic and predictive content.

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Additional Resources

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The Definitive Guide to Engaging Email Marketing

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Marketo Core Concepts3
Marketo Core Concepts

View Course Description
Building Engagement Programs2
Building Engagement Programs

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