Instance Management Fundamentals Email Marketing Cross-Channel Marketing Lead and Data Management Sales Integration Creative Assets Reporting and Analytics Setup and Configuration Best Practices Instance Management ✕ Instance Management Setup and Configuration Best Practices Fundamentals Marketing Automation Goals and Strategy Organizational Structure Engagement Platform Programs and Campaigns Content Marketing Buyer Personas Email Marketing Scheduled Email Webinars Events Email Deliverability A/B Testing Dynamic & Predictive Content Gated Content Offer Lead Nurturing Personalized Newsletter Triggered Email Cross-Channel Marketing Paid Media SEO and PPC Mobile Marketing Social Marketing Web Personalization Lead and Data Management Subscription Center CRM Sync Lead Lifecycle Lead Scoring Marketing Database Sales Integration MSI for Marketers MSE for Marketers MSE for Sales MSI for Sales Account Based Marketing Creative Assets Forms Landing Pages Customizing Assets Reporting and Analytics Performance Insights Standard Reports Analytics 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check Before diving into using Marketo, learn about the setup and configuration options that your Marketo Admin should complete first. Back 1/4 Next Identify the common system-wide settings for security, user management, email and location settings, and much more. Back 2/4 Next Follow these steps and delve into the nuts and bolts of setting up your Marketo account. Take Me There Back 3/4 Next Check what you’ve learned about setting up and configuring your Marketo account. Back 4/4 Next 1 ✓ Learn 2 ✓ Watch 3 ✓ Do 4 ✓ Check Following Marketo’s suggested best practices for organizing your programs and your instance can help you and your colleagues find what you need in your instance when you need it, and helps make your reporting more accurate. Back 1/4 Next Watch how to implement Marketo’s suggested program and instance best practices in Marketo. Back 2/4 Next Follow these steps to import your own pre-built programs using the Marketo Program Library. Take Me There Back 3/4 Next Check what you’ve learned about your instance and the Marketo Program Library. Back 4/4 Next