Marketo University
Instance Management
Optimize your Marketo instance for success
- Instance Management
- Fundamentals
- Email Marketing
- Cross-Channel Marketing
- Lead and Data Management
- Sales Integration
- Creative Assets
- Reporting and Analytics
Before diving into using Marketo, learn about the setup and configuration options that your Marketo Admin should complete first.
Identify the common system-wide settings for security, user management, email and location settings, and much more.
Follow these steps and delve into the nuts and bolts of setting up your Marketo account.
Following Marketo’s suggested best practices for organizing your programs and your instance can help you and your colleagues find what you need in your instance when you need it, and helps make your reporting more accurate.
Watch how to implement Marketo’s suggested program and instance best practices in Marketo.
Follow these steps to import your own pre-built programs using the Marketo Program Library.
Additional Resources
