Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. Why? Well, there are 400 million “snaps” (pictures taken within the app) sent each day, and 26 million active US users, so of course businesses are looking for ways to tap in. But is Snapchat an application that brands can use successfully to reach their target audiences? And if so, what are some best practices for using Snapchat in a social marketing capacity?
Check out this infographic to find out more about Snapchat’s user demographics, which brands are currently using Snapchat successfully, and some best practices for brand communication on Snapchat.