The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a marketer, it’s important to think about how you use colors, and what the colors you choose say about your business.
Research has found that different colors provoke very different reactions in people. Marketo chose purple for our brand, which has associations with royalty, luxury, leadership, and revenue. As you choose your own brand colors for logos, landing pages, products, and more, this infographic will help you connect with your consumers.