Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix.
The problem is that customers and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.
The future of content marketing is found in visual content; infographics, photos, videos, memes, and other engaging content that captivates a viewer. For proof, download this infographic, build your content marketing campaign into a solid structure of visual gold, and learn:
- All about the new revolution of visual content marketing
- What formats visual content can take
- The 5 pillars of visual marketing
- How to promote and share your story