Episode 2: The One Thing All Marketers Need to Do Featuring Scott Monty of Ford
Welcome to the second episode of the Marketing Nation Podcast, presented by Marketo and hosted by Marketo’s Digital Marketing Evangelist, DJ Waldow.
Scott Monty joins the Marketing Nation this week to chat with DJ about what Ford is up to online, what's holding marketers back from doing exciting things, and what matters most when hiring a digital marketing or social media staff member.
According to Scott, the state of marketing is shifting to the point where we, as marketers, need to take control and move the industry to the place we want it to be. We don’t need a case study to prove something works; we simply need to try it. In order to do this, we need to extend beyond our natural circles and beyond our comfort zones to make it the nimble, fast-moving industry that it promised to be. This will ensure that they entire industry can move forward.
In an interesting conversation about social media personnel, Scott divulged that he was not prepared to handle social media when he first started at Ford because he didn't have a traditional degree in social media or digital marketing. Instead, he dove head first into the ecosystem, learned as he went, and kept his ideas fresh and interesting for the people who would be purchasing his products.
"We need marketers who think like consumers." Scott says, "not marketers who think like marketers." (TWEET THIS)
Scott gave a shout out to a new program called Mustang Inspires, which is pulled from the idea that the Ford Mustang allows you to be your most free self. The website will aggregate people’s tweets and Instagrams using the hashtag #MustangInspires. He is also working on an influencer relationship management system called Connect Ford that allows Ford to identify who is interacting with their content and what they’re most interested in so that they can share influencer content while also inviting influencers to special Ford events depending on what they’re interested in.
Tune in this week to learn about Scott’s hidden talent, his not-so-secret interest (that he mentions may be borderline unhealthy!), and don’t forget to tell your friends about the show and leave us a review on iTunes!
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Ranked by Forbes as one of the top 10 influencers in social media, Scott Monty has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." At Ford, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.