Marketo Expands Best-of-Breed Global Program For Digital Services Partners
SAN MATEO, Calif., Feb. 14, 2017 -- Marketo, Inc., the leading provider of marketing software and solutions, today unveiled its enhanced Marketo Digital Services Partner Program, a premier global program that enables qualifying partners to market, sell, and deliver the strategic initiatives and business outcomes that will help enterprise companies build lasting relationships and drive revenue in the Engagement Economy.
"Every enterprise is undergoing a digital transformation to align their organization around the customer, and to do this successfully, they're seeking partners who can help them navigate these changes and respond in real-time to their needs, said Robin Ritenour, senior vice president, business development, Marketo. "As a Partner First organization, the Marketo Digital Services Partner Program puts our partners in the driver's seat to help their customers achieve the success needed to win in this new era."
The innovative tiered program provides qualifying partners with unparalleled opportunities to build and grow their business around the latest marketing technologies and develop expertise and differentiated offerings to respond to the challenges faced by enterprises in the constantly evolving digital marketing landscape. In addition, partners gain immediate access to a wide variety of benefits, including:
- Participation in industry-best training and education—offering advanced product and business certifications
- Access to our worldwide sales teams through inclusion in Marketo's partner/sales playbook
- Use of full-product sandboxes complete with advanced tools such as web personalization and ABM.
- Interact and work with Marketo experts on co-marketing, co-selling, and co-delivery opportunities
- Participation in the Marketing Nation®, an active community of tens of thousands of global marketers that shares their marketing knowledge, ideas, and best practices
"We're thrilled to unveil the 'new and improved' Marketo Digital Services Partners Program which our team carefully designed based on detailed partner feedback to ensure our partners have all the resources and expertise they need to grow their business and brand," added Steve Ceplenski, vice president, partner success, Marketo.
For more information about Marketo's global Digital Services Partner Program, click here.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
SOURCE Marketo, Inc.