A Marketer's Guide to Going Mobile From smartphones to tablets—people have an almost insatiable capacity to adopt mobile technology into their lives and welcome mobile marketing. Mobile is increasingly becoming the channel of choice for consumers. But, because mobile devices are very personal, marketers need to be thoughtful about how they deliver marketing messages. Successful mobile marketing today—and in the future—is about trust and relevance. Marketers must take a measured, cross-channel approach in order to build relationships and earn a long-term position on their customers' devices. Check out these slides to understand the mobile landscape and what marketers can do to effectively participate.