The Email Marketing Cheat Sheet [Slide Deck] Email marketing is still a hugely important part of any marketing strategy. Most brands still prefer to communicate via email, and in a recent survey, 77% of consumers said they like marketing through email best. With this cheat sheet you can take your email strategy to the next level. Download the Email Marketing Cheat Sheet to learn: How the top performers in email marketing divide their time between creative work, segmentation and targeting, strategy, email layout and processing, and reporting. What the most tested elements of marketing emails are, and what you should be testing. When to send your emails for best open-rates. The importance of making your emails mobile friendly. How to achieve overall email campaign success.