Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won.Hear what customers think about Marketo ABM
Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.
Segment based on account scores, or create lists using criteria important to your business. Engage the right people, based on title, buying stage, and more. Deliver highly personalized messages across all channels, including email, web, ads, and mobile.
Drive alignment with sales, marketing, and customer success teams so they go after key accounts in a coordinated and collaborative way. By assigning teams to specific accounts or segments, they share a 360-degree view of the account.
Measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue. Optimize results and drive critical intelligence to account teams, so they can respond to activity the moment it happens.
Expand your account-based marketing capabilities with complementary solutions from Marketo LaunchPoint® partners. Easy-to-use integrations, like predictive scoring, account enrichment, and more, help guarantee your success.Check out our partners
This comprehensive, guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level create and implement an effective account-based marketing strategy.GET THE GUIDE NOW See More Resources
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