Identify and target accounts with the greatest revenue potential. Engage them so they move more quickly through the sales funnel. And, easily measure the success of your efforts in terms of revenue won.
Gain account targeting and management, personalized cross-channel engagement, and revenue-based account analytics, plus proven lead management functionality, in a single platform. You have the power to target not only accounts, but the decision-makers within them.
Segment based on account scores, or create lists using criteria important to your business. Engage the right people, based on title, buying stage, and more. Deliver highly personalized messages across all channels, including email, web, ads, and mobile.
Drive alignment with sales, marketing, and customer success teams so they go after key accounts in a coordinated and collaborative way. By assigning teams to specific accounts or segments, they share a 360-degree view of the account.
Measure the success of your account-based programs across target customers, segments, and channels in terms of pipeline and revenue. Optimize results and drive critical intelligence to account teams, so they can respond to activity the moment it happens.
The combined power of predictive marketing analytics, proven marketing automation and simplified artificial intelligence helps Sales and Marketing immediately turn AI-based target account lists into ABM campaigns faster than ever before. Sales and Marketing can save time, avoid inefficient workflows and optimize campaigns fast enough to maximize revenue together
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Expand your account-based marketing capabilities with complementary solutions from Marketo LaunchPoint® partners. Easy-to-use integrations, like predictive scoring, account enrichment, and more, help guarantee your success.
Check out our partnersThis comprehensive, guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level create and implement an effective account-based marketing strategy.
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Laser focus with
account-based marketing
Engage customers with relevant conversations in minutes
Communicate with customers wherever they are
Integrate social to find customers
and make them advocates
Target the right customers with personalized display ads
Interact dynamically
with customers on your website
Prove—and improve—your impact
on the business
Give customers content they want automatically
Drive more pipeline faster with Sales and Marketing coordinated engagements!
