Account Insights & Profiling
Collaborate on a shared strategy with sales and identify the right target accounts together using data and AI
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THE STRATEGY & TOOLS FOR EVERY MARKETER
Manage your target accounts from one place with speed, ease, and confidence
Manage your target accounts from one place with speed,
ease and confidence
AI-powered account profiling & selection
Know which accounts to target at scale using AI, with one-click
- Predictive ideal customer profile models
- Easy-to-use custom model tuning
- Account-level fit indicators & signals
Fit, intent & engagement data enrichment
View a full and accurate understanding of each target account in one convenient place
- Combined fit, intent & Marketo engagement data
- Centralized first & third party account-level data
- Fit indicator campaign filters
Predictive propensity scoring & prioritization
Save time by automatically ranking and prioritizing your target accounts using data and AI
- Account-level propensity scoring
- Predictive account ranking
- Automatic account prioritization
Account list management & lead-to-account matching
Build multiple trustworthy target account lists and discover your current account contact coverage
- Target and named account list management
- Dynamic CRM account list sync
- Lead-to-account matching
Account engagement scoring & persona targeting
Qualify your account opportunities and contacts with confidence
- Account-level engagement scoring
- Third-party account scoring support
- Persona-based targeting & audience filters
Plug & play ABM integrations
Extend the value of Marketo Engage's ABM capabilities across your existing ABM tech stack and tools. Take advantage of convenient, hand-selected, and Marketo-approved integrations to improve your ABM workflow and build the right recipe for ABM success.
- 30+ strategic ABM partners
- 550+ total LaunchPoint partners
- Integrated ABM campaign flow actions
- ABM audience activation
- Automated custom ABM activities
ABM Strategy Services
Get the ball rolling and develop your strategy with ABM-specific services and consulting. Let us help you ensure the quickest time-to-value by shortening the ABM learning curve via add-on services:
- Guidance of how Marketo Engage's ABM best practices and capabilities can support your ABM strategy
- One-day onsite strategy workshop to help assemble your revenue teams
- Build the right predictive target account lists using AI-powered Account Profiling
Account-based Marketing Essentials
The most complete ABM solution, accessible to all marketers regardless of company size or maturity
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NEW! The Definitive Guide to Account-Based Marketing
Learn how to:
- Create a winning ABM strategy with sales
- Unify your lead and account-based efforts
- Coordinate effective account-based experiences together as one revenue team
Want a demo of ABM Essentials?
See how you can kick-start your ABM strategy faster and more effective than ever before together with sales as one revenue team.