Account Insights & Profiling

Collaborate on a shared strategy with sales and identify the right target accounts together using data and AI

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HERO ABM Capabilities Flex Element
THE STRATEGY & TOOLS FOR EVERY MARKETER

Manage your target accounts from one place with speed, ease, and confidence

Manage your target accounts from one place with speed,
ease and confidence

AI-powered account profiling & selection

Know which accounts to target at scale using AI, with one-click

  • Predictive ideal customer profile models 
  • Easy-to-use custom model tuning
  • Account-level fit indicators & signals 
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ABM Capabilities C1 AI Powered

Fit, intent & engagement data enrichment

View a full and accurate understanding of each target account in one convenient place

  • Combined fit, intent & Marketo engagement data
  • Centralized first & third party account-level data
  • Fit indicator campaign filters 
ABM Capabilities C2 Fit and Intent

Predictive propensity scoring & prioritization

Save time by automatically ranking and prioritizing your target accounts using data and AI

  • Account-level propensity scoring
  • Predictive account ranking  
  • Automatic account prioritization
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ABM Capabilities C4 Predictive Propensity

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Account list management & lead-to-account matching

Build multiple trustworthy target account lists and discover your current account contact coverage

  • Target and named account list management
  • Dynamic CRM account list sync
  • Lead-to-account matching
ABM Capabilities C3 Account List Management

Account engagement scoring & persona targeting

Qualify your account opportunities and contacts with confidence

  • Account-level engagement scoring
  • Third-party account scoring support
  • Persona-based targeting & audience filters
ABM Capabilities C5 Account Scoring

Plug & play ABM integrations

Extend the value of Marketo Engage's ABM capabilities across your existing ABM tech stack and tools. Take advantage of convenient, hand-selected, and Marketo-approved integrations to improve your ABM workflow and build the right recipe for ABM success. 

  • 30+ strategic ABM partners
  • 550+ total LaunchPoint partners
  • Integrated ABM campaign flow actions
  • ABM audience activation
  • Automated custom ABM activities
BUILD YOUR ABM STACK
ABM Capabilities C6 Plug and Play

ABM Strategy Services

Get the ball rolling and develop your strategy with ABM-specific services and consulting. Let us help you ensure the quickest time-to-value by shortening the ABM learning curve via add-on services:

  • Guidance of how Marketo Engage's ABM best practices and capabilities can support your ABM strategy
  • One-day onsite strategy workshop to help assemble your revenue teams
  • Build the right predictive target account lists using AI-powered Account Profiling
ABM Capabilities C7 ABM Services

Account-based Marketing Essentials

The most complete ABM solution, accessible to all marketers regardless of company size or maturity

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ABM Solutions Primary Top Module Monitor

NEW! The Definitive Guide to Account-Based Marketing

Learn how to:

  • Create a winning ABM strategy with sales
  • Unify your lead and account-based efforts
  • Coordinate effective account-based experiences together as one revenue team

GET THE GUIDE See More Resources
Homepage Hero Slide2 FlexElement2 min 3

Want a demo of ABM Essentials?

See how you can kick-start your ABM strategy faster and more effective than ever before together with sales as one revenue team.


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