Measure And Optimize

Plan, measure, and optimize your marketing to increase impact on revenue

You want to show the impact of your marketing programs on revenue. Move beyond just simple opens and clicks. Analyze what’s working and what’s not and make changes as needed.
Quickly determine how each of your programs and channels impact your sales pipeline
and revenue and share the results broadly.

Coordinate your team for better results

Plan, coordinate, and share marketing activities through one centralized calendar – whether you’re scheduling individual components of a single campaign, or coordinating activities across global teams.

  • Campaigns built in Marketo appear instantly in your calendar. Add custom events and activities for a complete, web-based marketing calendar your team can rely on.
  • Create relevant views for team members and stakeholders by segmenting your calendar by channel, region, audience, and more to promote your marketing efforts and drive alignment
  • Build and modify marketing campaigns directly in the calendar with simple drag-and-drop functionality
  • Avoid schedule conflicts before they occur by cross-checking campaigns against other marketing activities as you build them
  • Work worry free as changes made in the calendar update your campaigns instantly, and vice versa
  • Display your campaigns and goals on a high-definition TV in the office and in meetings with Calendar HD, using rotating calendar views, custom background images, and goal tracking, so your teams can coordinate and easily share plans with stakeholders
  • Keep your teams focused on the bigger picture with goals and progress tracking in addition to your calendar (available with Calendar HD)
Analyze and optimize your marketing efforts

Measure and calculate your marketing ROI, without spending hours crunching numbers. You quickly know what’s working…and what’s not, so you can make needed changes.

  • Prove program effectiveness by identifying which programs deliver the highest marketing ROI
  • Create ad hoc reports and dashboards with an intuitive pivot table UI
  • Show which programs and marketing activities influence deals
  • Define your company's funnel and measure how customers flow through
  • Monitor key performance metrics for each stage of the revenue cycle

Learn about our Marketing Analytics application 


Stay on top of your marketing anywhere, any time

Track the performance of current marketing campaigns, take action on upcoming campaigns, and share reports easily with the Marketo Moments mobile app.

  • See what’s important the moment you open the app
  • Learn how recent campaigns are performing
  • Make changes to upcoming campaigns
  • Share a report or campaign results
  • Send a sample email to an approver

Choose the applications that fit your marketing today… and tomorrow

Marketing Automation

Create, automate and measure campaigns across channels

Account Insights & Profiling

Identify the right target accounts using data and AI


Engage customers with relevant conversations in minutes


Communicate with customers wherever they are


Integrate social to find customers
and make them advocates

Digital Ads

Target the right customers with personalized display ads


Interact dynamically
with customers on your website

Marketing Analytics

Prove—and improve—your impact
on the business

Marketo Sales Connect

Drive more pipeline faster with Sales and Marketing coordinated engagements!


Driving Business through experiences

Build Brand. Drive Revenue. Prove Impact. The world's leading solution for lead management and account-based marketing.

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