Integrate social media into your entire marketing strategy
Engage With Customers Across Social Media
Use social media to learn about your customers. Acquire new customers, engage existing customers and build brand advocates by understanding who they are as individuals and how to engage them using polls, sweepstakes, referrals programs, and more.


Let Your Customers Get The Word Out
Build your brand’s social network by making it easy for customers to share your content with their professional networks, friends, and family using built-in social media sharing buttons and shareable videos.
Focus Investment
On Social That Delivers Impact
See what social marketing activity drives conversions and revenue. Easily integrate social metrics into your marketing reports to ensure your social investment is laser focused on activities that drive ROI.


Increase Form Conversions With Social Sign On
Make it easy for visitors to fill in your website and landing page forms by using their social media profiles. Capture richer data on your customers to improve internal routing and segmentation for future campaigns.
Personalize Your Social Ads
Increase your ROI with personalized social ads. Marketo connects your rich customer behavioral data in the Audience Hub to Facebook, Google, LinkedIn, and other ad platforms to create more personal messages based on customer interests, intent, overall engagement, and more.
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Definitive Guide to Social Media Marketing
Social media is one of the most powerful ways to reach buyers today because it allows you to engage them on the platforms they use for information. With this valuable guide, discover how to leverage social media marketing to build your brand, drive demand, and engage buyers.
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Marketing Automation
Create, automate and measure campaigns across channels
Account Insights & Profiling
Identify the right target accounts using data and AI
Engage customers with relevant conversations in minutes
Mobile
Communicate with customers wherever they are
Social
Integrate social to find customers
and make them advocates
Digital Ads
Target the right customers with personalized display ads
Web
Interact dynamically
with customers on your website
Marketing Analytics
Prove—and improve—your impact
on the business
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