APPLICATIONS - SOCIAL
Products /
Social
Integrate social media into your entire marketing strategy
Engage With Customers Across Social Media
Use social media to learn about your customers. Acquire new customers, engage existing customers and build brand advocates by understanding who they are as individuals and how to engage them using polls, sweepstakes, referrals programs, and more.
Let Your Customers Get The Word Out
Build your brand’s social network by making it easy for customers to share your content with their professional networks, friends, and family using built-in social media sharing buttons and shareable videos.
Focus Investment
On Social That Delivers Impact
See what social marketing activity drives conversions and revenue. Easily integrate social metrics into your marketing reports to ensure your social investment is laser focused on activities that drive ROI.
Increase Form Conversions With Social Sign On
Make it easy for visitors to fill in your website and landing page forms by using their social media profiles. Capture richer data on your customers to improve internal routing and segmentation for future campaigns.
Personalize Your Social Ads
Increase your ROI with personalized social ads. With our Ad Bridge offering, you can connect your rich customer behavioral data in the Audience Hub to Facebook, Google, LinkedIn, and other ad platforms to create more personal messages based on customer interests, intent, overall engagement, and more.
Learn more
Definitive Guide to Social Marketing
Today, you have to do more than social media. You have to do social marketing. Discover how to add social to all your marketing activities to drive customer engagement, new business, and revenue.
GET GUIDE NOW See More ResourcesDRIVE ENGAGEMENT EVERYWHERE
Choose the applications
that fit your marketing today… and tomorrow
Marketing Automation
Create, automate and measure campaigns across channels
Account-Based Marketing
Laser focus with
account-based marketing
Engage customers with relevant conversations in minutes
Mobile
Communicate with customers wherever they are
Social
Integrate social to find customers
and make them advocates
Digital Ads
Target the right customers with personalized display ads
Web
Interact dynamically
with customers on your website
Marketing Analytics
Prove—and improve—your impact
on the business
Predictive Content
Give customers content they want automatically
