Account-Based Marketing Essentials
Put people and experiences at the center of your ABM strategy
Close more opportunities faster and maximize revenue easier than ever before
Accessible to all marketers regardless of company size or maturity
Account-based marketing, or ABM, is a targeted approach to B2B enterprise marketing -- one that involves honing in on key accounts, creating hyper-targeted content and campaigns, and delivering a personalized experience to the companies that matter most.
300% Increased Win Rates
20% Increase in Engagement
21% Increased Avg. Deal Size
ABM combined with industry-leading marketing automation
- Marketing automation and cross-channel nurturing that supports both lead and account-based strategies
- Add elements of ABM at your own pace
- Unify and manage your lead and account-based strategies from the same place
Contact Discovery
Attract new and known contacts across the paid media and identify key personas within target accounts. Extend the reach of your account-based experiences by activating your ABM audiences from one centralized, convenient place.
- Native ad network integrations
- People & account-based audience matching
- Centralized account audience activation
- Integrated lead generation forms, activity filters & triggers
- First party offline conversion data sync
Account Insights & Profiling
Collaborate on a shared strategy with sales and identify the right target accounts together using data and AI. Manage your target accounts from one place with speed, ease, and confidence.
- AI-powered account profiling & selection
- Fit, intent & engagement data enrichment
- Predictive propensity scoring & account prioritization
- Account list management & lead-to-account matching
- Account engagement scoring & persona targeting
Cross-Channel Engagement
Automate personalized account-based experiences with intelligent account nurturing. Create experiences that maximize opportunities and conversions no matter when and where account engagement takes place.
- Intelligent account nurture automation
- Native ABM engagement channels, campaigns & landing pages
- Web personalization & predictive content
- People and account segmentation & CRM sync
- Lead management, routing & lifecycle modeler
Sales & Marketing Coordination
Pursue accounts in lockstep with sales with full visibility into both sales and marketing activity. Qualify the right opportunities faster and more efficiently together as one revenue team.
- Coordinated sales playbooks
- Sales engagement filters & triggers
- Sales activity insights
- Account activity insights
- Marketing activity insights
Measurement & Attribution
Measure account engagement and the combined impact of sales and marketing activity. Understand which account-based experiences are creating the best ROI based on coordinated sales, marketing and advertising campaigns.
- Turn-key account-level dashboards and reporting
- Advanced report builder & performance insights
- Basic & advanced account-level attribution & analytics
- Marketo campaign & sales opportunity reporting
- Full-funnel engagement, pipeline & revenue reporting
ABM Strategy Services
Get the ball rolling and develop your strategy with ABM-specific services and consulting. Let us help you ensure the quickest time-to-value by shortening the ABM learning curve via add-on services:
- Guidance of how Marketo Engage's ABM best practices and capabilities can support your ABM strategy
- One-day onsite strategy workshop to help assemble your revenue teams
- Build the right predictive target account lists using AI-powered Account Profiling
Plug & Play ABM Integrations
Extend the value of Marketo Engage's ABM capabilities across your existing ABM tech stack and tools. Take advantage of convenient, hand-selected, and Marketo-approved integrations to improve your ABM workflow and build the right recipe for ABM success.
- 30+ strategic ABM partners
- 550+ total LaunchPoint partners
- Integrated ABM campaign flow actions
- ABM audience activation
- Automated custom ABM activities
NEW! The Definitive Guide to Account-Based Marketing
Learn how to:
- Create a winning ABM strategy with sales
- Unify your lead and account-based efforts
- Coordinate effective account-based experiences together as one revenue team
Want a demo of the ABM Essentials Solution?
See how you can kick-start your ABM strategy faster and more effective than ever before together with Sales as one revenue team.
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