Account-Based Marketing Essentials
Put people and experiences at the center of your ABM strategy
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Close more opportunities faster and maximize revenue easier than ever before
Accessible to all marketers regardless of company size or maturity
Account-based marketing, or ABM, is a targeted approach to B2B enterprise marketing -- one that involves honing in on key accounts, creating hyper-targeted content and campaigns, and delivering a personalized experience to the companies that matter most.
300% Increased Win Rates
20% Increase in Engagement
21% Increased Avg. Deal Size
ABM combined with industry-leading marketing automation
- Marketing automation and cross-channel nurturing that supports both lead and account-based strategies
- Add elements of ABM at your own pace
- Unify and manage your lead and account-based strategies from the same place
Account Insights & Profiling
Collaborate on a shared strategy with sales and identify the right target accounts together using data and AI. Manage your target accounts from one place with speed, ease, and confidence.
- AI-powered account profiling & selection
- Fit, intent & engagement data enrichment
- Predictive propensity scoring & account prioritization
- Account list management & lead-to-account matching
- Account engagement scoring & persona targeting
Contact Discovery
Attract new and known contacts across the paid media and identify key personas within target accounts. Extend the reach of your account-based experiences by activating your ABM audiences from one centralized, convenient place.
- Native ad network integrations
- People & account-based audience matching
- Centralized account audience activation
- Integrated lead generation forms, activity filters & triggers
- First party offline conversion data sync
Cross-Channel Engagement
Automate personalized account-based experiences with intelligent account nurturing. Create experiences that maximize opportunities and conversions no matter when and where account engagement takes place.
- Intelligent account nurture automation
- Native ABM engagement channels, campaigns & landing pages
- Web personalization & predictive content
- People and account segmentation & CRM sync
- Lead management, routing & lifecycle modeler
Sales & Marketing Coordination
Pursue accounts in lockstep with sales with full visibility into both sales and marketing activity. Qualify the right opportunities faster and more efficiently together as one revenue team.
- Coordinated sales playbooks
- Sales engagement filters & triggers
- Sales activity insights
- Account activity insights
- Marketing activity insights
Measurement & Attribution
Measure account engagement and the combined impact of sales and marketing activity. Understand which account-based experiences are creating the best ROI based on coordinated sales, marketing and advertising campaigns.
- Turn-key account-level dashboards and reporting
- Advanced report builder & performance insights
- Basic & advanced account-level attribution & analytics
- Marketo campaign & sales opportunity reporting
- Full-funnel engagement, pipeline & revenue reporting
Plug & Play ABM Integrations
Extend the value of Marketo Engage's ABM capabilities across your existing ABM tech stack and tools. Take advantage of convenient, hand-selected, and Marketo-approved integrations to improve your ABM workflow and build the right recipe for ABM success.
- 30+ strategic ABM partners
- 550+ total LaunchPoint partners
- Integrated ABM campaign flow actions
- ABM audience activation
- Automated custom ABM activities
ABM Strategy Services
Get the ball rolling and develop your strategy with ABM-specific services and consulting. Let us help you ensure the quickest time-to-value by shortening the ABM learning curve via add-on services:
- Guidance of how Marketo Engage's ABM best practices and capabilities can support your ABM strategy
- One-day onsite strategy workshop to help assemble your revenue teams
- Build the right predictive target account lists using AI-powered Account Profiling
NEW! The Definitive Guide to Account-Based Marketing
Learn how to:
- Create a winning ABM strategy with sales
- Unify your lead and account-based efforts
- Coordinate effective account-based experiences together as one revenue team
Want a demo of the ABM Essentials Solution?
See how you can kick-start your ABM strategy faster and more effective than ever before together with Sales as one revenue team.