Customer Marketing Solution

Create engagement across channels to deepen customer relationships over time

It costs 10 times more to acquire a new customer than to sell to one you already have. How do you keep your existing customers happy and grow their revenue with you? Expand your relationship with customers and identify the right complementary products to market to them
with our Customer Base Marketing solution.

Sell More To
Existing Customers

Using your customer data, identify opportunities to expand your existing footprint with cross-sell and up-sell activity. Leverage lead scoring across demographics, firmographics, and behavioral data to prioritize your best customers.

Learn about our Account-Based Marketing application

Target Your
Best Growth Opportunities

Listen to your customers’ behaviors to determine their interest in specific products or services. Respond by engaging with them on their terms—on the right channel, at the right time, with the right message.

Learn about our Marketing Automation application

Focus Sales On
Their Best Bets

Predict customer needs so sales can easily prioritize conversations and focus on closing business. Help sales have more personalized conversations with customers based on who they are, their behavior, and their interests.

Learn about our Marketing Automation application

Measure Marketing’s Impact On Growth

Gather the relevant data to measure and report on the effectiveness of every channel and customer engagement program you run. Use the insights you gain to show how your marketing investment impacts revenue.

See how CA Technologies measures impact

Deliver The Optimal Customer Experience

Educate customers as they come onboard so they become more engaged. Help customers maximize the return on their investment by nurturing them with personalized, automated, and actionable tips at every stage of their lifecycle.

How to buy

See how Marketo engages customers by providing them what they need at the right time

Move beyond just focusing on acquisition

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Choose our popular pre-packaged bundle or configure a bundle that’s right for your business

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CUSTOMER BASE MARKETING SOLUTION

Create engagement across channels to deepen customer relationships over time

Sell More To Existing Customers

Target Your Best Growth Opportunities

Focus Sales On Their Best Bets