Have personalized conversations with healthcare consumers and physicians

People are taking an active role in their healthcare decisions. How do you meet their expectations for meaningful digital experiences across all channels? Whether your goal is to educate consumers about your health plan or reach physicians, with our Healthcare Marketing solution,
you can reach members, employers, patients, and healthcare professionals based
on their behavior throughout their journey.

Deliver bottom
line growth

Truly understand the impact of your campaigns on downstream business revenue. Leverage insights about your campaign performance to improve marketing strategy and messaging across the healthcare industry.

Watch how GE Healthcare builds pipeline
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Drive patient
and physician engagement

Attract key segments and automate your on-going conversations with them. Deliver the most relevant content—based on their interests, health behaviors, and stage of their journey–in any channel they use, at scale.

Davita highlights the customer experience

Start with
a single view

To have personalized conversations with people about their healthcare needs, you need to really know them. Build a 360-degree view of their unique interests and interactions across web, email, social, events, call centers, and mobile channels.

Kindred Healthcare offers relevant content to physicians
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DaVita uses Marketo to securely and safely manage how they communicate

16 teams in 3 regions drive personalized conversations with physicians and patients

Success Comes In All Sizes
ge health
boston hospital
mass gen hospital