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Grow revenue by accelerating the sales cycle

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Improve the quality of leads that marketing provides to sales by using a lead scoring program.  Learn about lead scoring, how it works, and steps for success to realize its measurable benefits.

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Watch how to build a lead scoring operational program, use tokens in the campaign, and import pre-built campaigns.

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Create your own scoring campaign by following these steps.

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Check what you’ve learned about building a lead scoring program.

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Do you know how many leads are in each stage of the buyer journey and when sales should contact them? Learn about creating a lead lifecycle program that uses scoring to to get insights on where your leads are in their journey.

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Create a lead lifecycle program that tracks your leads using program statuses and acts on those leads who are ready for sales.

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Follow the steps to import a lead lifecycle program that you can customize for your organization.

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Check what you’ve learned about building a lead lifecycle program.

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Additional Resources

Lead Scoring2
The Definitive Guide to Lead Scoring

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