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2017 Planning: Using Attention-Based Marketing to Boost Conversion

For modern marketers, attention is everything. Cat videos and Kim and Kanye are stealing it and, as a marketer, you need to earn it back and retain it. Watch this on-demand webinar to learn how RES, a Gartner “Cool Vendor” for 2015, is meeting their goal of growing Sales Accepted Leads by making a simple change to how they serve up their content—without spending more on creating or promoting it. RES fights hard for the attention of their prospects, but they wanted to empower buyers to consume as much content as possible to make them more sales-ready faster. Hear how RES upgraded their nurture, content syndication, and welcome programs to deliver all the content an engaged prospect might want in a single session.

You’ll learn:

  • How to retain the attention of busy prospects and convert it into meaningful engagement
  • About the simple change RES made to empower prospects to self-educate at their own pace
  • How to identify engaged prospects based on how long they’re spending with your content