5 Secrets to Better Inbox Deliverability
You can have the best subject line, the most creative copy, a killer call to action, and an amazing offer, but if your emails don't get delivered – to the inbox – none of that matters.
Listen in as Marketo's own divas of deliverability, Kiersti Esparza and DJ Waldow, discuss:
- Basic email deliverability best practices
- The pieces of complete email infrastructure, including authentication and shared vs. dedicated IP addresses
- How to get and keep a positive reputation with your database
- ...and much more!