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8 Biggest Mistakes Social Media Marketers Make and How to Avoid Them

Whether you’re new to social media marketing or a seasoned professional, there are a few big mistakes that you’ve probably made in the past, might be making now, and can avoid making in the future. Learn from Lisa Marcyes, Sr. Social Media Marketing Manager at Marketo, as she discusses the top eight social media marketing mistakes—from strategy, to content, to metrics—and how you can avoid them.

You’ll learn:

  • How to develop a winning social media marketing strategy
  • Which social media accounts really matter
  • How to identify metrics that indicate success