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Account-Based Marketing Webinar – Target: Strategies to Identify Key Accounts

When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View this presentation from our ABM experts, to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.

You'll learn:

  • Pros and cons of different target account selection methodologies
  • How to use a scoring model to effectively predict which accounts to target
  • Best practices for working with Sales