Account-Based Marketing (ABM) is about focusing marketing efforts on high-yield, strategic accounts. How do you reach these accounts – on what channels and with what strategy? Watch our targeting experts as they share their experiences in helping companies implement multi-channel ABM, and listen, respond and engage with key accounts wherever they are, with authenticity.
Marketo’s ABM all-stars, Mike Telem and David Myers, will offer actionable tips on:
- Identifying your target accounts
- Building a cross-channel experience
- Engaging accounts with personalized messaging across channels
- Success stories in multi-channel ABM
- Mike Telem - VP of Prodcut Marketing, Marketo
- David Myers - Sr. Product Manager, Marketo