Acing the A/B Test: How to Optimize to Send Extraordinary Emails
Emails have been around since the time of dinosaurs (maybe just the late 70s, but you get the point) - yet, nobody has ever sent the perfect email. While the perfect email might not even exist, how can you begin to create better emails with each and every send? Watch Tim Ozmina, Sr. Marketing Specialist, for his webinar, Acing the A/B Test: How to Optimize to Send Extraordinary Emails, where he dives into the world of email A/B testing.
- What you should A/B test in your emails
- How to set up a proper A/B test
- How to accurately report on your results and make decisions