Embracing the Marketing Revolution: Amdocs's Journey
To drive success with your global demand generation efforts, you need to partner with a marketing platform that is both nimble and scalable. Listen in as Jacqueline Davis, Sr. Manager of Global Demand Programs at Amdocs, and Shyna Zhang, Director of Product Marketing at Marketo, discuss the key components of Amdocs's demand generation strategy and why they chose Marketo to partner with them on their journey to drive audience engagement.
- Why Amdocs switched from Eloqua to Marketo to meet revenue goals
- How Marketo was implemented globally to 15 divisions in under 3 months
- How Amdcocs transitioned from a traditional marketing organization to a science—and results—driven organization