Be the Tortoise, Not the Hare: How to Master Relevant Messaging


Remember the story of the tortoise and the hare? The hare, fast and swift, took the initial lead; however, it was the slow and steady determination of the tortoise that eventually won the race.

Check out this on-demand session with Phillip Chen, Marketing Programs Manager at Marketo, as he reinvents the tale of the tortoise and the hare for modern marketers. Hares are the marketers who like to regularly send quick "batch and blast" emails, but don't win customers in the long run. On the other hand, tortoise marketers are those who leverage the power of marketing automation to effectively nurture their prospects over the long term and create loyal customers.

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