Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent Data via Social Media


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Don’t miss valuable prospect data by ignoring your 3rd largest engagement channel, social media. A new understanding of the power of social propelled a major change at FIS. By incorporating a social strategy into their overall marketing strategy, FIS not only created more brand awareness but was also able to track engagements that would otherwise have gone unnoticed. See how they utilized Oktopost to:

  • Understand their prospects’ full journey, from the very first engagement on social to opportunity won.
  • Empower their employees through advocacy, amplifying their overall reach with brand awareness, engagement, recruitment, and corporate impact
  • Build a metric-driven attribution and scoring program to improve their marketing reporting, ultimately increasing their sales conversions up to 7x

Presenters Include:

  • Caroline Barr – Director, Campaign Operations & Analytics
  • Laurene Dean - Partner Programs Manager at Marketo, an Adobe Company
  • Shanie Zimerman - Strategic Partners at Oktopost

See Marketo Engage in Action!

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